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- Why Conversations (Not Small Talk) Build Great Companies
Why Conversations (Not Small Talk) Build Great Companies
Benjamin Friedman
May 20, 2025
Morning beehiivcommunity!
This newsletter turns experience into lessons you can apply to your startup. As a growth partner for visionary founders, we help sharpen leadership skills and unlock growth potential.
How Deeper Conversations Drive Meaningful Businesses
"Effective teamwork begins and ends with communication.” – Mike Krzyzewski
Though interactions often default to small talk, creating constructive communication is essential when working with diverse stakeholders since it improves problem-solving, sparks innovation, builds community, and reduces risks.
While building product-market fit and scaling your business, you'll interact with many stakeholders: your team, investors, customers, and vendors. Your ability to engage these people will foster partnership, generate ideas, and encourage people to support each other.
This post begins with a story to show how strong communication speaks to growth. It then explores the value of effective communication, offers conversation techniques, and provides ways to elevate discussions for business success.
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Expert Tips for Startups
Quick, valuable insights from accomplished founders
Four Generations, One Office:
How to Build a More Productive Workplace
Why do Gen Z employees (born roughly between 2001 and 2020) sometimes struggle with professional skills?
Many started working during COVID when everything was virtual.
Today's office brings together four generations for the first time (Baby Boomers, Generation X, Millennials, and Generation Z), each with their distinct working styles. While this can create friction, it's not solely a Gen Z issue—everyone's behavior is influenced by their generational experience.
The solution? Promote awareness and proactive communication to build bridges and create a more unified, collaborative workplace.
Karina Muller is the Founder and CEO of Maripossa Wellness, which inspires and transforms workplace culture and wellness. Barb Agoglia is the founder of FreshEyesOn, which provides brand, marketing, and design consulting.
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How We Can Help
Over 90% of startups fail. Build Scale Grow helps founders beat these odds by efficiently scaling businesses and aligning vision, resources, and efforts.
We partner with founders to build and manage teams, systems, and functions, such as Customer Success and Revenue Operations, that drive rapid growth.
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