The One Hire Founders Regret — or Celebrate

Morning beehiivcommunity!

This newsletter turns experience into lessons for your startup. As a strategy and execution partner for visionary founders, we help sharpen leadership skills and unlock growth potential.

Before You Hire Your First Salesperson, Read This

“Your first sales hire can unlock massive growth or burn precious runway.”
– Seth DeHart 

If your first sales hire fails, it’s usually a founder mistake, not a talent mistake. 

Hiring your first salesperson is a major milestone. It means customers want what you’re building, and now you need someone focused on turning that demand into repeatable revenue. 

But timing and approach matter. Hire too soon, and you burn cash before you have a clear market fit and effective sales process. Wait too long, and you stall momentum and lose deals you should have won. Bring on the wrong person, even if their resume looks great, and you could reverse your progress. 

In the end, this hire isn’t just about revenue. It’s about choosing a partner who can turn your early, messy learning into a trusted engine for growth and customer loyalty. This post breaks down when to hire, who to hire, how to evaluate them, and how to set them up to win.

Join These Events to Learn & Connect

Founders and finance leaders shouldn't have to build in isolation. Build Scale Grow helps you learn faster, connect deeper, and stay resilient as you grow your company. We support two engaging groups to make this happen.

Founded in 2016, The New York Tech CFO Group is a free, collaborative community where finance leaders swap real-world insights on strategic planning, benchmarking, and financial solutions. Their upcoming events include:

  • Silent Strength: Thriving as an Introverted Startup Leader – January 28 

  • Silent Strength: Thriving as an Introverted Startup Leader – February 4 (online

  • CFO Happy Hour – February 11 

  • CFOs & the Board: At the Center of Strategy and Scrutiny – February 25

  • Profit & Purpose: Impactful, Resilient, AND Lucrative Businesses – March 4

  • Trust, Tech, and the Bottom Line: CFOs at the Frontline of AI Risk – March 25 

Table, launched in 2019, helps founders, advisors, and investors turn tough questions into practical insights and next steps. Table hosts morning sessions (9 am) and evening sessions (5 pm) every month, with new gatherings launching in Raleigh, NC and Chicago, IL.

If you're a founder or finance leader ready to learn, connect, and grow with peers facing similar challenges, reach out at [email protected] to share topic ideas or cities where you’d like to see us next.

Connect Your 5-Year Plan to Today

“Most people overestimate what they can do in one year and underestimate what they can do in ten years.” —Bill Gates

As you create or update your plans for the new year and beyond, remember that resolve requires resolution. 

Though the title above mentions "5 years," you can adjust this timeframe. What matters is looking far enough ahead to rise above your current challenges. Envision where you want to be professionally and personally.

With your plan in place, work backward to the present. Break it down into annual and quarterly goals, then monthly targets, and finally weekly actions. Schedule time each week to complete these tasks, review your progress, and adjust as needed.

This process requires significant effort up front and ongoing commitment. But once in place, you'll align your daily activities with your long-term goals, becoming more intentional with your tasks and more confident in saying no to things that don't support your priorities.

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Need Some Help?

What if the quietest person in the room is the one who changes the world?

Build Scale Grow provides expert strategies and clear metrics for social impact, EdTech, and health tech startups, with a focus on introverted founders. With five successful M&As in ten years, we’ll help your startup reach its full potential and beyond.

Book a free 30-minute call HERE to see how we can help.