How Engaging Your Employees Leads to Business Success

Author

Benjamin Friedman
October 22, 2024

Morning beehiivcommunity! This newsletter turns experience into lessons you can apply to your startup. As a growth partner for visionary founders, we help sharpen leadership skills and unlock growth potential.

Why You Should Trust Your Team to Help You Reach Goals

"There is a very fine line between success and failure. Just one ingredient can make the difference." – Andrew Lloyd Webber

The startup journey is a bumpy one.

After guiding multiple mergers and acquisitions, I’ve gained some practical insights that lead to saved time and costs—and growing a business.

This series of four posts looks at startup journeys and key learnings from working with successful founders. Today is our second post where we discuss trusting our team, and how it leads to profitability.

The founders of a B2B SaaS data analytics company were determined to grow their business and exit successfully. They were equally committed to a culture that encouraged contributions from all employees.

As our Series B was weeks away from closing, we faced a critical juncture: We wanted to show profitability before the new funds deployed as part of the exit positioning, but our financial projections showed that profitability was six months away.

Read this week’s issue on how we did it by fostering trust:

The Introverted Founder’s Toolkit:
5 Days to Mastering Your Startup Journey

While we support all founders willing to develop their skills, we have extensive experience working with introverted entrepreneurs.

Media often portrays successful founders as outgoing figures eagerly facing the public, but we recognize introversion is a superpower you must learn to wield effectively.

This 5-day email course helps you unlock your full potential as an introverted founder. 

Over five days, you'll learn how to leverage introversion for success in sales, networking, and management. We'll also explore strategies to manage anxiety and boost happiness.

Get started by clicking HERE.

Expert Tips for Startups
Quick, valuable insights from accomplished founders

Turn Feedback into Fuel: Talk to Your Customers Continuously

Engaging with your customers is key to unlocking consistent growth. Prioritize regular conversations to understand the nuances behind their decisions. Customer feedback will help you refine the product, improve marketing and sales, and identify ways to strengthen working relationships, thus lowering churn and driving upsells.

To get started, focus on new customers: What specifically led them to choose you?
For recently lost customers: Why exactly did they leave and how can you adjust?

Natasha Sukhija is the founder of MyArya, a company that uncovers the reasons behind customer wins and losses to optimize strategies and increase revenue.

Need Some Help?

Accelerate your growth and remove bottlenecks with expert-driven strategies and connections—at a fraction of the cost. We've guided five successful M&As in the past ten years and can do the same for your startup.

Book a free 30-minute call HERE to see how we can help.